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Winnie the Pooh <span>and</span> Airbnb

Companies Involved:


Partnership:

Winnie the Pooh and Airbnb

Description:

In celebration of Winnie the Pooh's 95th anniversary, Disney teamed with Airbnb to give travelers a chance to stay at a Winnie the Pooh inspired house. 

The "Bearbnb" is located in Ashdown Forest in the United Kingdom and can sleep up to four guests. The Airbnb is owned by Winnie the Pooh illustrator, Kim Raymond, who has been the artist behind Winnie the Pooh for over thirty years. 

Raymond found inspiration for the Airbnb from E.H. Shepard, the original illustrator of Winnie the Pooh and from more recent Disney stories. 

The "Bearbnb" will only be available to guests for two separate stays on September 24 and 25. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Winnie the Pooh

TYPE

Publishing

TIMING

September, 3rd Quarter 2021

COMPANY

PARTNER(S)

Airbnb

CATEGORY

Travel

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Sep 15, 2021

Last Modified on:

Sep 16, 2021

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