.

Companies Involved:


Partnership:

Barbie and Coccinelle

Description:

Mattel teamed with luxury Italian accessories brand, Coccinelle to release a Barbie inspired collection.

The collection includes Coccinelle for Barbie manifesto bag made of strong nylon canvas in which 50 percent is made from recycled materials. The bag is available in black and pink and features the words, "The World is Limitless." It retails for $149 USD. 

The project supports Coccinelle's belief that, "a stereotype free dimension where barriers fall, differences are celebrated, and natural beauty is encouraged." The campaign will span over 25 countries and include international and Italian ambassadors that will help share Coccinelle's mission, "make noise because inclusiveness, self acceptance, and girl power are not just hollow words, sounding nice meaning nothing."



Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Barbie

TYPE

Toys

TIMING

September, 3rd Quarter 2021

COMPANY

PARTNER(S)

Coccinelle

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Micro site
Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Teens

Website and Social Media

Created On:

Sep 16, 2021

Last Modified on:

Sep 17, 2021

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