Mattel teamed with luxury Italian accessories brand, Coccinelle to release a Barbie inspired collection.
The collection includes Coccinelle for Barbie manifesto bag made of strong nylon canvas in which 50 percent is made from recycled materials. The bag is available in black and pink and features the words, "The World is Limitless." It retails for $149 USD.
The project supports Coccinelle's belief that, "a stereotype free dimension where barriers fall, differences are celebrated, and natural beauty is encouraged." The campaign will span over 25 countries and include international and Italian ambassadors that will help share Coccinelle's mission, "make noise because inclusiveness, self acceptance, and girl power are not just hollow words, sounding nice meaning nothing."
Sep 16, 2021
Sep 17, 2021