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Gabby's Dollhouse <span>and</span> Gymboree Play & Music

Partnership:

Gabby's Dollhouse and Gymboree Play & Music

Description:

Dreamworks Television teamed with Gymboree Play & Music to celebrate the premiere of the second season of GABBYS DOLLHOUSE. 

The collaboration featured two special events and an official sweepstakes. The two events were hosted in the United States, Canada and the UK and featured a Disco Party with DJ Catnip and Gabby and Full STEAM Ahead wit MerCat.

These events encouraged growth mindset, music, confidence-building, and STEAM. 

The sweepstakes was open to families in the United States and Canada. The prizes included one play kitchen set, a teepee snooze pod, kid's tablet, cardboard playhouse, paint and brushes, and a science experiment. 

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Gabby's Dollhouse

TYPE

Television

TIMING

August, 3rd Quarter 2021

COMPANY

PARTNER(S)

Gymboree Play & Music

CATEGORY

Educational

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Sep 24, 2021

Last Modified on:

Sep 27, 2021

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