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Dreamworks Television teamed with Gymboree Play & Music to celebrate the premiere of the second season of GABBYS DOLLHOUSE.
The collaboration featured two special events and an official sweepstakes. The two events were hosted in the United States, Canada and the UK and featured a Disco Party with DJ Catnip and Gabby and Full STEAM Ahead wit MerCat.
These events encouraged growth mindset, music, confidence-building, and STEAM.
The sweepstakes was open to families in the United States and Canada. The prizes included one play kitchen set, a teepee snooze pod, kid's tablet, cardboard playhouse, paint and brushes, and a science experiment.
Television
August, 3rd Quarter 2021
Gymboree Play & Music
Educational
Contest/Sweepstakes
Event/Activation/Experiential
In-Store/Retail
Micro site
Mobile
Online
Social Media
Family
Female
Kids (6-11)
Male
Preschool
Sep 24, 2021
Sep 27, 2021
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