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American Girl <span>and</span> That Girl Lay Lay

Companies Involved:


Partnership:

American Girl and That Girl Lay Lay

Description:

Mattel's American Girl teamed with That Girl Lay Lay to celebrate the release of their World By Us collection. 

The World By Us collection was created to champion equality and promote unity. The three dolls in the collection reflect American girls today and the issues they may face such as racial equality, environmentalism, and immigration. 

That Girl Lay Lay and American Girl released 'A World By Us' music video that introduces the three dolls: Maritza, Makena and Evette. The video made its premiere after the American Girl Fashion Show Event that celebrated the brand's 35th anniversary and debut of the World By Us collection. 

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

American Girl

TYPE

Toys

TIMING

September, 3rd Quarter 2021

COMPANY

PARTNER(S)

That Girl Lay Lay

CATEGORY

Music

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
In-Store/Retail
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)

Website and Social Media

Created On:

Sep 29, 2021

Last Modified on:

Sep 29, 2021

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