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Barbie <span>and</span> European Space Agency

Companies Involved:


Partnership:

Barbie and European Space Agency

Description:

Mattel teamed with the European Space Agency to release a limited-edition Samantha Cristoforetti Barbie to encourage girls to become the next generation of astronauts, engineers and space scientists. 

Cristoforetti will be the first European to command the International Space Station and is the only European female astronaut. 

Together Mattel and the European Space Agency sent the Barbie on a Zero-G parabolic flight and collaborated on educational resources for parents and teachers.

The doll is available throughout the UK and Europe. 

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Barbie

TYPE

Toys

TIMING

October, 4th Quarter 2021

COMPANY

PARTNER(S)

European Space Agency

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)

Website and Social Media

Created On:

Oct 5, 2021

Last Modified on:

Oct 5, 2021

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