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HOT WHEELS <span>and</span> Gucci

Companies Involved:


Partnership:

HOT WHEELS and Gucci

Description:

Mattel's Hot Wheels teamed with Gucci to celebrate the fashion brand's 100th anniversary. 

They released a limited-edition Hot Wheels x Gucci Cadillac Seville, inspired by a scale model of the "Seville by Gucci" Cadillac from the 1980s. 

The limited-edition Hot Wheel will be available online on Mattel and Gucci's websites and in select Gucci stores. 

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

HOT WHEELS

TYPE

Toys

TIMING

October, 4th Quarter 2021

COMPANY

PARTNER(S)

Gucci

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Oct 6, 2021

Last Modified on:

Oct 6, 2021

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