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Mattel <span>and</span> Tesla

Companies Involved:


Partnership:

Mattel and Tesla

Description:

Mattel teamed with Tesla to create the MEGA x Tesla Cybertruck inspired by the original designs from Tesla's upcoming release. 

Consumers will experience a one-of-a-kind building experience that they can customize to reveal different hidden features that can only be discovered while building the Cybertruck. 

The building set includes 3,000 pieces that will give consumers the ability to discover the sharp-angled exoskeleton, adjustable air skeleton, armor glass windows and more. 

Online, consumers can learn and explore the MEGA x Tesla Cybertruck building set through an interactive AR experience. 

The MEGA x Tesla Cybertruck will be available for $250 on Mattel Creations website starting October 15. 

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Mattel

TYPE

Toys

TIMING

October, 4th Quarter 2021

COMPANY

PARTNER(S)

Tesla

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

AR/VR
Collectible
In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Oct 13, 2021

Last Modified on:

Oct 14, 2021

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