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Pringles <span>and</span> Movember

Companies Involved:


Partnership:

Pringles and Movember

Description:

Kellogg Company's Pringles partnered with men's health charity, Movember, to encourage more open conversations around men's mental health by expanding support in the US. 

During the month of October, Pringles mascot, Mr. P, shaved his iconic mustache to encourage men everywhere to do the same and join the conversation about mental health. Consumers can purchase a can of Pringles showcasing Mr. P's new look. 

Earlier this fall, sales of Pringles from Kroger were donated to Movember. Pringles donated $150,000 in total.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Pringles

TYPE

CPG

TIMING

4th Quarter 2021

COMPANY

PARTNER(S)

Movember

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

In-Store/Retail
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Oct 14, 2021

Last Modified on:

Oct 14, 2021

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