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Kellogg Company's Pringles partnered with men's health charity, Movember, to encourage more open conversations around men's mental health by expanding support in the US.
During the month of October, Pringles mascot, Mr. P, shaved his iconic mustache to encourage men everywhere to do the same and join the conversation about mental health. Consumers can purchase a can of Pringles showcasing Mr. P's new look.
Earlier this fall, sales of Pringles from Kroger were donated to Movember. Pringles donated $150,000 in total.
Pringles
CPG
4th Quarter 2021
Movember
Non-Profit Organizations
In-Store/Retail
On Pack
Micro site
Mobile
Online
Social Media
Adults
Family
Female
Male
Oct 14, 2021
Oct 14, 2021
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