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Macy's Thanksgiving Day Parade <span>and</span> The Pokémon Company International

Partnership:

Macy's Thanksgiving Day Parade and The Pokémon Company International

Description:

Macy's teamed with The Pokémon International Company for a new Pokémon balloon at the Macy's Thanksgiving Day Parade. 

For the first time, two Pokémon will be featured in the parade. The two Pokémon will be Pikachu and Eevee. They will be featured on a giant Poké Ball-inspired sled and dressed in cold weather apparel.

The new balloon celebrates Pokémon's 25th anniversary. 

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Attractions

TIMING

November, 4th Quarter 2021

COMPANY

PARTNER(S)

The Pokémon Company International

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Oct 18, 2021

Last Modified on:

Oct 19, 2021

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