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BARBIE <span>and</span> L'Oréal

Partnership:

BARBIE and L'Oréal

Description:

Mattel's Barbie teamed with L'Oréal Professional Paris for a Steampod Pink Limited Edition. 

The Barbie x Streampod is a pink straightener hair tool with the Barbie logo and comes with a thermos-resistant pink case for easy transportation. 


Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

BARBIE

TYPE

Toys

TIMING

4th Quarter 2021

COMPANY

PARTNER(S)

L'Oréal

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Adults
Family
Female

Website and Social Media

Created On:

Oct 19, 2021

Last Modified on:

Oct 20, 2021

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