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UNO <span>and</span> Nike and Giannis Antetokounmpo

Partnership:

UNO and Nike and Giannis Antetokounmpo

Description:

Mattel's UNO partnered with Nike and NBA player Giannis Antetokounmpo to release a product line to celebrate the card game's 50th anniversary.

The footwear line included seven sneakers inspired by UNO and a capsule that includes a cotton t-shirt and hat with Gianni's number displayed. 

Giannis Antetokounmpo partnered with Mattel for a Giannis-branded UNO deck that features a new rule where players can "force a turnover" to steal an extra discard. The GIannis-branded UNO deck will be available on the UNO! Mobile App. 


Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

UNO

TYPE

Toys

TIMING

4th Quarter 2021

COMPANY

PARTNER(S)

Nike and Giannis Antetokounmpo

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Celebity Appearance/Endorsement
Micro site
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Oct 21, 2021

Last Modified on:

Oct 27, 2021

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