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The Eternals <span>and</span> Urban Decay

Companies Involved:


Partnership:

The Eternals and Urban Decay

Description:

Walt Disney Studios teamed up with Urban Decay to celebrate the theatrical release of ETERNALS with a makeup collection inspired by the movie. 

The collection includes four glide-on eyeliner pencils in the shade gold, blue, purple and black; four lipsticks; a highlighter in two shades; and an eyeshadow palette. The eyeshadow palette comes with 15 matte and metallic shades and features a 3D pop-up of a graphic from the movie. 

The collection is available at Sephora, Ulta and Urban Decay's website.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

The Eternals

TYPE

Theatrical

TIMING

October, 4th Quarter 2021

COMPANY

PARTNER(S)

Urban Decay

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Adults
Female
Teens

Website and Social Media

Created On:

Oct 22, 2021

Last Modified on:

Oct 22, 2021

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