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Ryan's World <span>and</span> Chuck E. Cheese

Partnership:

Ryan's World and Chuck E. Cheese

Description:

Pocket.watch's RYAN'S WORLD partnered with Chuck E. Cheese to launch the Ryan's World FanFest - a one-day event celebrating YouTuber Ryan Kaji. 

The fan festival is a 90-minute live-action/animated special that will be simulcast in more than 450 Chuck E. Cheese locations. These locations will also offer photo booths, printable activities and interactive videos. The special features Ryan as he travels around the world to solve problems with the help of several animated characters and celebrity friends. 

Coding company, codeSpark Academy will be featured at FanFest to teach kids how to code through games and Ryan's siblings will be hosting an in-game Roblox after-party. 

In partnership with Target, Ryan will also reveal some of his favorite toys that will be available at the retailer this holiday season that can be sent to viewers via a branded digital wishlist. 

PARTNERSHIP OPPORTUNITY

Ryan's World

TYPE

Streaming

TIMING

November, 4th Quarter 2021

COMPANY

PARTNER(S)

Chuck E. Cheese

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Influencers/Brand Ambassadors
In-Game/In-App Integration
Micro site
Mobile
Online
Signage
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Nov 10, 2021

Last Modified on:

Nov 16, 2021

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