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Marketing Partnerships Marketing Partnerships
Xbox Series X <span>and</span> Gucci

Companies Involved:


Partnership:

Xbox Series X and Gucci

Description:

Microsoft Xbox partnered with Gucci to release limited-edition Xbox Series X consoles. The collaboration celebrated Xbox's 20th anniversary and Gucci's 100th anniversary. 

The bundle included an Xbox Series X console with Gucci's GG-pattern laser engraved, 2 Xbox Wireless Controllers with Gucci's red and blue stripe and a hard case for the console with both partners branding on it. 

Only 100 sets of this collaboration were released and were available on Gucci's website and select Gucci stores. 

Companies Involved:

Microsoft Xbox

Microsoft Xbox


PARTNERSHIP OPPORTUNITY

Xbox Series X

TYPE

Gaming & Esports

TIMING

November, 4th Quarter 2021

COMPANY

PARTNER(S)

Gucci

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Nov 12, 2021

Last Modified on:

Nov 16, 2021

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