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Trolls <span>and</span> United Nations & Food and Agriculture Organization

Companies Involved:

DreamWorks Television

DreamWorks Television

Members Involved:

David B.
David B. SVP, Global Brand Partnerships and Marketing DreamWorks Television

Partnership:

Trolls and United Nations & Food and Agriculture Organization

Description:

Dreamworks Trolls partnered with the United Nations and the UN Food and Agriculture Organization (FAO) to encourage healthy diets and sustainable living. 

As part of the International Year of Fruits and Vegetables, the Trolls encouraged their fans to become food heroes by taking actions such as eating healthy and reducing food wastes and adding these actions to the United Nations' ActNow initiative. 

The partnership launched the #TrollFoodHeroes digital and online campaign to enlist more food heroes and spread awareness to viewers on food sustainability. 

In early 2022, the UN will release a special edition sheet of UN stamps featuring artwork from the campaign.

Companies Involved:

DreamWorks Television

DreamWorks Television

Members Involved:

David B.
David B. SVP, Global Brand Partnerships and Marketing DreamWorks Television

PARTNERSHIP OPPORTUNITY

Trolls

TYPE

Television

TIMING

November, 4th Quarter 2021

COMPANY

DreamWorks Television

PARTNER(S)

United Nations & Food and Agriculture Organization

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Micro site
Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Nov 19, 2021

Last Modified on:

Nov 19, 2021

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