.

Partnership:

Peanuts and Swatch

Description:

Peanuts teamed up with Swatch to feature their iconic characters on Swatch's timepieces. Snoopy, Charlie Brown, and Woodstock were featured on six watch designs inspired by Peanuts' comic strip archives and celebrates the lovable quirks and personalities of the gang.


The watches were available on the Swatch website and each watch came in specially designed packaging, and collectors could purchase a six-watch frame to display all the watches together.


"Happy times spent with the people we love most, making every moment count - that's what Snoopy and friends and Swatch all have in common."

Companies Involved:

Peanuts Worldwide

Peanuts Worldwide


PARTNERSHIP OPPORTUNITY

Peanuts

TYPE

Classic Characters

TIMING

November, 4th Quarter 2021

COMPANY

PARTNER(S)

Swatch

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Nov 22, 2021

Last Modified on:

Nov 23, 2021

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