.

Partnership:

McDonald's and Encanto

Description:

In November 2021, toys from Disney's ENCANTO were available at select McDonald’s restaurants as part of their signature Happy Meals for kids.

For a limited time at participating locations nationwide, Happy Meals included one of 8 toys featuring the magically gifted characters from Encanto. Each toy featured a member of the Madrigal family and their special powers. Some characters even came with additional accessories.

The partnership was supported with a TV spot and integration into the Happy Meal app.

Encanto is a film from Walt Disney Animation Studios which tells the story of an extraordinary family called the Madrigals.The Madrigals live in the mountains of Colombia in a magical house, in a charmed placed called an Encanto.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

McDonald's

TYPE

CPG

TIMING

November, 4th Quarter 2021

PARTNER(S)

Encanto

CATEGORY

Theatrical

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Mobile
Online
Product Giveaways
Signage
Social Media
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Created On:

Nov 29, 2021

Last Modified on:

Nov 29, 2021

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