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Home Sweet Home Alone <span>and</span> Airbnb

Partnership:

Home Sweet Home Alone and Airbnb

Description:

Walt Disney Studios partnered with Airbnb to celebrate the streaming release of HOME SWEET HOME ALONE on Disney+. 

For one night, fans can stay in the HOME ALONE house while the McCallisters are away on their annual trip. During their stay, four guests will enjoy the home decorated for the holiday season, booby traps galore, Kevin's favorite foods, a meet and greet with a real-life tarantula, a viewing of HOME SWEET HOME ALONE and a LEGO IDEAS HOME ALONE set to take and build at home.

Fans and travelers can start requesting a stay at the Chicago home starting December 7th for $25 USD. 

In honor of the first-ever stay at the McCallister Home, Airbnb made a one-time donation to Chicago's La Rabida Children's Hospital. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Home Sweet Home Alone

TYPE

Streaming

TIMING

December, 4th Quarter 2021

COMPANY

PARTNER(S)

Airbnb

CATEGORY

Travel

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Dec 6, 2021

Last Modified on:

Dec 6, 2021

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