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Partnership:

SING 2 and Kellogg's

Description:

Universal Pictures teamed with Kellogg's to produce multiple on-pack promotions celebrating the release of SING 2 including a $13 dollar movie ticket promo from Fandango.

The on-pack promotion brought SING 2 characters onto Kellogg's cereal boxes. The Kellogg's cereals included in the promotion were Apple Jacks, Frosted flakes, Froot Loops, Rice Krispie Treats and Corn Pops. 

All you had to do was take a pictureof your receipt(s) with qualifying purchase(s). 

PARTNERSHIP OPPORTUNITY

SING 2

TYPE

Theatrical

TIMING

October, 4th Quarter 2021

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Tweens

Created On:

Dec 20, 2021

Last Modified on:

Mar 27, 2023

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