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Partnership:

Nickelodeon and CBS Sports

Description:

Throughout the weekend of January 15-17, the NFL hosted their Wild Card Games. Following the success of Nickelodeon's first broadcast of a professional football game in 2021, Nickelodeon once again hosted a special broadcast of the second NFC Wild Card game, played at 4:30 EST / 1:30 PST on January 16. This time, there was more Nick-style fun and craziness than before with SpongeBob graphics, the epic Slime-zone, and lots of other fun things aimed at attracting a younger audience. This year's broadcast was better than ever with advanced augmented reality including an AR blimp that flew throughout the stadium, special pregame and halftime presentations that included an exclusive sneak preview of the upcoming Paramount+ show Big Nate, guest appearances from Nickelodeon characters, and much more!

Viewers even got the chance to vote for the NVP, Nickelodeon Valuable Player, who took home the sweet exclusive NVP trophy! The winner of the NVP in this game was Dak Prescott, the QB of the Dallas Cowboys, despite their loss in the game.

For viewers who did not wish to have their game be interrupted by SpongeBob graphics or random slime-attacks, they were able to simulcast alongside the regular CBS broadcast.

Play-by-play announcer Noah Eagle and former NFL star Nate Burleson called the game, while Nickelodeon's Gabrielle Neveah Green returned to the booth while new Nick actor, Young Dylan, made his debut on the sidelines.

The result of the game: the San Francisco 49ers kept their Super Bowl hopes alive by defeating the Dallas Cowboys by a score of 23 to 17.

PARTNERSHIP OPPORTUNITY

Nickelodeon

TYPE

Television

TIMING

January, 1st Quarter 2022

COMPANY

PARTNER(S)

CBS Sports

CATEGORY

Sports

PROMOTIONAL ELEMENTS

AR/VR
Event/Activation/Experiential

MEDIA ELEMENTS

Banner Ads
Celebrity Appearance/Endorsement
In-Game/In-App Integration
Micro site
Mobile
Online
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jan 14, 2022

Last Modified on:

Jan 27, 2022

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