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Partnership:

Moonfall and Lexus

Description:

Lionsgate teamed up with Lexus to promote the theatrical release of the film MOONFALL. In the film,  starring Charlie Plummer, Halle Berry, and Michael Peña, the moon has been knocked out of its orbit of Earth by mysterious forces, causing it to hurl straight towards Earth to destroy life as we know it. The movie involves multiple scenes in which Lexus cars are driven by the characters or to get them to safety. The Lexus NX was chosen because of its sleek design and modern features.

The new co-branded commercial, “Enjoy the Ride”, came out on January 14, which featured the NX in high-action footage from the film. As Lionsgate’s official automotive partner on the epic new sci-fi disaster film, Lexus makes multiple appearances throughout the movie. The Nx was chosen for its bold styling, intuitive technology, and connected driving feel make it the perfect partner for an epic adventure. 

The film was released in theaters and IMAX on February 4.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Moonfall

TYPE

Television

TIMING

February, 1st Quarter 2022

COMPANY

PARTNER(S)

Lexus

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Banner Ads
Mobile
Product Placement
Signage
Social Media
Transportation
TV Spot

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female
Male

Website and Social Media

Created On:

Jan 14, 2022

Last Modified on:

Jan 28, 2022

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