Lionsgate teamed up with Lexus to promote the theatrical release of the film MOONFALL. In the film, starring Charlie Plummer, Halle Berry, and Michael Peña, the moon has been knocked out of its orbit of Earth by mysterious forces, causing it to hurl straight towards Earth to destroy life as we know it. The movie involves multiple scenes in which Lexus cars are driven by the characters or to get them to safety. The Lexus NX was chosen because of its sleek design and modern features.
The new co-branded commercial, “Enjoy the Ride”, came out on January 14, which featured the NX in high-action footage from the film. As Lionsgate’s official automotive partner on the epic new sci-fi disaster film, Lexus makes multiple appearances throughout the movie. The Nx was chosen for its bold styling, intuitive technology, and connected driving feel make it the perfect partner for an epic adventure.
The film was released in theaters and IMAX on February 4.
Jan 14, 2022
Jan 28, 2022