.

Partnership:

Jurassic World: Camp Cretaceous and McDonald's

Description:

DreamWorks and McDonald's partnered to promote JURASSIC WORLD CAMP CRETACEOUS.

In Q3 2021, McDonald's Happy Meal featured toys with characters from DreamWorks series JURASSIC WORLD CAMP CRETACEOUS. For a limited time, McDonald’s youngest customers received a fun dinosaur toy inspired by the series when they ordered a Happy Meal.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Jurassic World: Camp Cretaceous

TYPE

Television

TIMING

3rd Quarter 2021

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

In-Store/Retail
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Jan 27, 2022

Last Modified on:

Feb 9, 2022

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