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Marketing Partnerships Marketing Partnerships
General Mills' Cinnamon Toast Crunch <span>and</span> Nickelodeon's SpongeBob + more

Partnership:

General Mills' Cinnamon Toast Crunch and Nickelodeon's SpongeBob + more

Description:

General Mills' Cinnamon Toast Crunch partnered with Nickelodeon's Spongebob and other superstar athletes, musicians, and more to promote Cinnamoji Toast Crunch.

General Mills’ popular cereal, Cinnamon Toast Crunch, released boxes of its cereal with Nickelodeon's Spongebob and other superstars with a spoonful of emoji-inspired square bites. The “Cinnamoji Toast Crunch” featured a handful of celebrity-approved boxes in this campaign!

Snowboarding Olympic Gold medalist Chloe Kim was the first person featured with 10,000 custom cereal boxes and a limited-edition “SNO-GURT” offering. Other stars included in this campaign include Nickelodeon’s SpongeBob SquarePants, pro football player Justin Jefferson, and actress/singer-songwriter Leslie Grace, each having their own custom Cinnamoji box.

Cinnamoji Toast Crunch also hosted the “Cinnamoji sweepstakes”, where fans entered to win a custom cereal box and a personalized Cinnamoji of their choice. The instructions of how to enter were on exclusive boxes of Cinnamoji Toast Crunch and fans could follow along online to see where these special boxes could be found.

PARTNERSHIP OPPORTUNITY

General Mills' Cinnamon Toast Crunch

TYPE

CPG

TIMING

1st Quarter 2022

COMPANY

PARTNER(S)

Nickelodeon's SpongeBob + more

CATEGORY

Television

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
In-Store/Retail
On Pack

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Jan 28, 2022

Last Modified on:

Feb 2, 2022

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