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BARBIE <span>and</span> Habitat for Humanity

Partnership:

BARBIE and Habitat for Humanity

Description:

Barbie (Mattel) and Habitat for Humanity partnered up in celebration of the 60th anniversary of the Barbie Dreamhouse.

Throughout 2022, Barbie funded various Habitat for Humanity project in countries such as Poland, Canada, and Brazil. They even supported the construction of a new home for a family in South Los Angeles. Volunteer opportunities were open throughout 2022 for Mattel employees to help Habitat for Humanity in Greater Los Angeles (Habitat LA).

To commemorate the imaginative play that this iconic toy unlocks, Barbie introduced its latest campaign, Barbie Dreamhouse: 60 Years of Giving Dreams a Home, which had unique anniversary activations throughout their 60th year.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

BARBIE

TYPE

Toys

TIMING

2022

COMPANY

PARTNER(S)

Habitat for Humanity

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Feb 4, 2022

Last Modified on:

Feb 5, 2022

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