.

Companies Involved:


Partnership:

BARBIE and Rocket Mortgage

Description:

Barbie teamed up with Rocket Mortgage for a new Super Bowl ad.

In honor of the 60th anniversary of Mattel’s Barbie, Rocket Mortgage produced a Super Bowl ad featuring Barbie and Anna Kendrick. The commercial, which highlighted the competitive housing market and how helpful rocket mortgage can be when trying to find the right home, aired during Super Bowl LVI on February 13.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

BARBIE

TYPE

Toys

TIMING

February, 1st Quarter 2022

COMPANY

PARTNER(S)

Rocket Mortgage

CATEGORY

Financial & Insurance

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Celebity Appearance/Endorsement
Mobile
Online
Social Media
TV Spot

TARGET

Adults
Adults 25-34
Adults 35-44
Adults 45-54
Female
Male

Website and Social Media

Created On:

Feb 8, 2022

Last Modified on:

Feb 17, 2022

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