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Marketing Partnerships Marketing Partnerships
Death on the Nile <span>and</span> Harney & Sons Tea

Companies Involved:


Partnership:

Death on the Nile and Harney & Sons Tea

Description:

Harney & Sons Tea and Walt Disney Pictures partnered to promote the theatrical release of DEATH ON THE NILE.

When the first novel by Christie was adapted into a theatrical production (MURDER ON THE ORIENT EXPRESS), Harney and Sons developed a new blend of tea, which was available in a black tin. This tea was made with black tea, oolong tea, jasmine tea, and bergamot oil. In honor of the second novel by Agatha Christie (DEATH ON THE NILE) to be turned into a movie, Harney & Sons created a new blend of tea. This special blend, which came in a gold DEATH ON THE NILE tin, was made with Chamomile flowers, ginger root, peppermint, coriander seeds, cinnamon chips, fennel seeds, whole cloves, and ground cloves.

Each tea could be purchased individually or in a set with both teas.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Death on the Nile

TYPE

Theatrical

TIMING

1st Quarter 2022

COMPANY

PARTNER(S)

Harney & Sons Tea

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
Product Bundle

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female

Website and Social Media

Created On:

Feb 15, 2022

Last Modified on:

Feb 22, 2022

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