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Kellogg's <span>and</span> National Association of Basketball Coaches

Partnership:

Kellogg's and National Association of Basketball Coaches

Description:

Kellogg’s teamed up with the National Association of Basketball Coaches to sponsor the Celebrity Crunch Classic.

Basketball fans could enter for a chance to play ball for Shaquille O’Neal or Drew Brees in the Celebrity Crunch Classic, which was sponsored by various Kellogg's snacks. All they had to do to enter was vote for their favorite team: Team Shaq or Team Drew at celebritycrunchclassic.com. Fans could also enter via social media by creating a post on twitter.com using the hashtag #CrunchClassicEntry. Both entry methods could be done 5 times a day (totaling 10 entries per day).

Five of these entries will be selected in a random drawing for the Grand Prize- a 5-day/4-night trip for the winner and one guest to attend a Fantasy Basketball Game in New Orleans, LA with select former college players, coaches, and/or celebrities. In addition, either the Grand Prize winner or their guest will have the opportunity to play in the Fantasy Basketball Game. There were also 200 first prize winners who each received a $100 Ticket Cash.

Three of Kellogg’s snacks- Cheez-It, Pringles, and Rice Krispy Treats- were main featured products at the classic. 

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's

TYPE

CPG

TIMING

2022

COMPANY

PARTNER(S)

National Association of Basketball Coaches

CATEGORY

Sports

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
In-Store/Retail
On Pack
POP Display/End Cap/Shelf-Talker

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Micro site
Social Media
Sponsorship

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female
Male

Website and Social Media

Created On:

Feb 17, 2022

Last Modified on:

Feb 26, 2022

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