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Turning Red <span>and</span> Weee!

Partnership:

Turning Red and Weee!

Description:

Walt Disney Studios and Weee!, the largest Asian and Hispanic grocery store in North America, partnered to promote the Disney+ release of TURNING RED.

Weee! developed 3 recipes for staple foods in the movie, TURNING RED. Each recipe had a list of ingredients that can be found at Weee! stores and instructions for how to make it yourself.

Weee! also sponsored the “Weee! Watchbox Sweepstakes” for some lucky fans to watch the movie with plenty of tasty treats and other fun prizes.

There were two ways to enter:

1.     Weee! Purchase: Place an order on the Weee! platform- it must have been fulfilled by the Sweepstakes deadline

2.     AMOE: filling out this form

There were three total winners.

·      One won greeting cards from Weee!

·      One won Weee! branded merchandise

·      The final winner won other fun prizes such as a Fly By Jing lunchbox, 2 branded cans of Lychee Sanzo, and a set of curated viewing snacks

This sweepstakes was only open to people in the US and D.C. who were 18 or older.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Turning Red

TYPE

Streaming

TIMING

March, 1st Quarter 2022

COMPANY

PARTNER(S)

Weee!

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
In-Store/Retail

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults 18-24
Adults 25-34
Adults 35-44
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 1, 2022

Last Modified on:

Mar 1, 2022

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