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Macy's Wine Shop <span>and</span> Make-A-Wish

Partnership:

Macy's Wine Shop and Make-A-Wish

Description:

Macy’s, Wine Shop teamed up with the Make-A-Wish Foundation to host a virtual wine tasting.

In 2022, Macy’s, Inc. hosted “Wine for Wishes” with the Macy’s Inc. Wine Shop. On January 27, Macy’s Wine Shop had a virtual wine tasting event for their customers who signed up for the event at the Wine for Wishes webpage before January 24. Participants sampled four incredible wines with Macy’s Wine Shop sommelier, Ferdy Mucerino (the wines were selected especially for this event and shipped in advance to the participants).

Participants also learned how to build the perfect cheeseboard for Valentine's Day with author and cheeseboard expert Marissa Mullen from “That Cheese Plate.” Participants also had the opportunity to Shop wine accessories with Macy's fashion experts and get the inside scoop on this year's top wine accessories.

A portion of all purchases from this event were donated directly to The Make-A-Wish Foundation.

PARTNERSHIP OPPORTUNITY

Macy's Wine Shop

TYPE

Retail

TIMING

January, 1st Quarter 2022

COMPANY

PARTNER(S)

Make-A-Wish

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Livestream/Virtual Event
Micro site
Online
Social Media

TARGET

Adults
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female

Website and Social Media

Created On:

Mar 2, 2022

Last Modified on:

Mar 7, 2022

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