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MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS  <span>and</span> Make-A-Wish

Partnership:

MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS and Make-A-Wish

Description:

Macy’s, Inc. teamed up with the Make-A-Wish Foundation for their annual Macy’s Believe Campaign.

Every Christmas, children write letters to Santa and send them to him from Macy’s, Inc. stores or online as part of the Macy’s Believe campaign. In 2008, Macy’s teamed up with The Make-A-Wish Foundation to spark joy & create hope with this letter-writing campaign. For every letter that is sent, Macy’s donated $1 (up to $1M) to Make-A-Wish America.

Since the beginning of their partnership, Macy’s, Inc. has donated over $137 million to Make-A-Wish, which has helped The Make-A-Wish Foundation grant 16,000 wishes.

PARTNERSHIP OPPORTUNITY

MACY'S HOLIDAY: SANTALAND & TREE LIGHTINGS

TYPE

Retail

TIMING

December, 4th Quarter 2021

COMPANY

PARTNER(S)

Make-A-Wish

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Micro site
Online

TARGET

Family
Female
Kids (6-11)
Male
Preschool
Tweens

Website and Social Media

Created On:

Mar 2, 2022

Last Modified on:

Mar 3, 2022

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