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Partnership:

Turning Red and Toyota

Description:

Toyota collaborated with Walt Disney Studios to promote the release of TURNING RED and Toyota’s new Corolla Cross.

The TV Spot highlights Domee Shi, the director of TURNING RED, and how she became the first Asian/Female Director of a feature film at Pixar. It also highlights Toyota’s new SUV, the Corolla Cross, by showing off its functionality and many of its cool features.

Toyota sponsored the red-carpet premiere of the movie in Hollywood, CA. The Corolla Cross was placed on the red carpet and the logo was visible on the step and repeat.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Turning Red

TYPE

Streaming

TIMING

March, 1st Quarter 2022

COMPANY

PARTNER(S)

Toyota

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Signage
Social Media
Sponsorship
Transportation
TV Spot

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Family
Female
Male

Website and Social Media

Created On:

Mar 3, 2022

Last Modified on:

Mar 7, 2022

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