.

Companies Involved:


Partnership:

Hot Wheels and Fender

Description:

Mattel’s Hot Wheels and Fender partnered to design a new collection of guitars.

Fender released a new collection of 16 different guitar styles that draw inspiration from the original line of Mattel’s famous car toy, Hot Wheels. Each guitar order was custom made with racing stripes, flame, glitter, and gradient details reflective of the model cars. Special Hot Wheels-inspired cases, picks, straps, and even the toy car the guitar was based on were included with each guitar purchase.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Hot Wheels

TYPE

Toys

TIMING

2022

COMPANY

PARTNER(S)

Fender

CATEGORY

Music

PROMOTIONAL ELEMENTS

Licensed Product
Product Bundle

MEDIA ELEMENTS

Social Media
TV Spot

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Male

Website and Social Media

Created On:

Mar 14, 2022

Last Modified on:

Mar 16, 2022

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