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Marketing Partnerships Marketing Partnerships
Warner Bros and DC Comics <span>and</span> Jacob & Co.

Partnership:

Warner Bros and DC Comics and Jacob & Co.

Description:

Along with DC, Warner Bros teamed up with Jacobs & Co. for two “Gotham City” twin watches, starring Batman himself.

Both designs included subtle nods to the comic book character, including features from the bat-suit and tire tracks from the batmobile. There is even a Batman symbol on the dial.

One design, which represented Bruce Wayne, is made of 18K rose gold with a case back containing a single rose gold bridge in the shape of the Batman symbol. The other design, which represented Bruce’s Dark Knight alter-ego, contained a drawing of Batman on a yellow background on its case back. Both watches were available on the Jacob & Co. Gotham City collection webpage.

PARTNERSHIP OPPORTUNITY

Warner Bros and DC Comics

TYPE

Classic Characters

TIMING

March, 1st Quarter 2022

COMPANY

PARTNER(S)

Jacob & Co.

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Licensed Product

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female
Male

Website and Social Media

Created On:

Mar 16, 2022

Last Modified on:

Mar 17, 2022

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