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UNO <span>and</span> Marvel

Companies Involved:


Partnership:

UNO and Marvel

Description:

Marvel has now joined forces with Mattel to create a collectible UNO Ultimate set.

Based on the original game, the new UNO Ultimate marries the amazing comic art of Marvel characters with a refreshing set of rules and scenarios that give you multiple ways to win the game.

The set features four different card decks, each based on a special superhero: Iron Man, Black Panther, Thor, and Captain Marvel. A Danger Deck provides Event and Enemy cards that shake up your game, while your own character card will carry a special power that you can use whenever you’d like. To make the series even more collectible, there are also four never-before-seen foil cards included in the set.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

UNO

TYPE

Toys

TIMING

2022

COMPANY

PARTNER(S)

Marvel

CATEGORY

Classic Characters

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Online

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 18, 2022

Last Modified on:

Mar 18, 2022

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