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CHRONICLES OF NARNIA: PRINCE CASPIAN <span>and</span> HarperCollins

Companies Involved:


Partnership:

CHRONICLES OF NARNIA: PRINCE CASPIAN and HarperCollins

Description:

Buena Vista Pictures, HarperCollins Publishing and various social networking sites have teamed up to promote THE CHRONICLES OF NARNIA: PRINCE CASPIAN. Publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CHRONICLES OF NARNIA: PRINCE CASPIAN

TYPE

Theatrical

TIMING

May, 2nd Quarter 2008

COMPANY

PARTNER(S)

HarperCollins

CATEGORY

Publishing

TARGET

Teens

Website and Social Media

Created On:

Mar 27, 2008

Last Modified on:

Oct 1, 2018

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