.

Companies Involved:


Partnership:

STITCH and McDonald's

Description:

McDonald’s partnered with Walt Disney Studios to promote STITCH.

McDonald’s offered plush toy STITCH characters as their Happy Meal toy in the U.S.A. during the month of February in 2022. There were eight different Stich toys that you could collect:

  1. Surfer Stitch
  2. Experiment 626 Stitch
  3. Cool Stitch
  4. Sippin' Stitch
  5. Ukulele Stitch
  6. Hula Stitch
  7. Sittin' Stitch
  8. Mischief Stitch

Each plush toy had a loop on the top of its head so it could be used as a keychain or a charm.

Customers could also visit McDonald’s website to download free Stitch coloring and activity sheets.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STITCH

TYPE

Classic Characters

TIMING

February, 1st Quarter 2022

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
Premiums/Giveaways

MEDIA ELEMENTS

Online
Social Media
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Mar 29, 2022

Last Modified on:

Apr 1, 2022

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