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Marketing Partnerships Marketing Partnerships
CHRONICLES OF NARNIA: PRINCE CASPIAN <span>and</span> HarperCollins

Companies Involved:


Partnership:

CHRONICLES OF NARNIA: PRINCE CASPIAN and HarperCollins

Description:

Buena Vista Pictures, HarperCollins and Facebook teamed up to promote the theatrical release THE CHRONICLES OF NARNIA: PRINCE CASPIAN. Facebook social network, another trivia game will let fans†join the battl? with Prince Caspian, taking on the identity of a favorite character from the series and challenge their friends to answer 100 trivia questions about the books. Providing the correct answers unlocks more content, including wallpapers and buddy icons relating to the book and the movie.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CHRONICLES OF NARNIA: PRINCE CASPIAN

TYPE

Theatrical

TIMING

May, 2nd Quarter 2007

COMPANY

PARTNER(S)

HarperCollins

CATEGORY

Publishing

TARGET

Teens

Website and Social Media

Created On:

Mar 27, 2008

Last Modified on:

Oct 1, 2018

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