Mattel partnered with Walmart to promote sales for Women’s History Month with Talkshoplive.
Mattel joined Talkshoplive, the most adoptable Livestream buying and selling platform for anyone anywhere. Talkshoplive hosted a virtual shopping event on March 17, 2022, at which Mattel promoted their Barbie Inspiring Women Series and Career Dolls, both of which pay homage to Women’s History Month. Walmart had committed to be the platform’s scalable live commerce solution for itself and partner brands.
Buyers could join the live show on Talkshoplive here with Mattel’s Barbie designer, Linda Kyaw-Merschon.
Mar 31, 2022
Apr 5, 2022