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BARBIE <span>and</span> Walmart

Companies Involved:


Partnership:

BARBIE and Walmart

Description:

Mattel partnered with Walmart to promote sales for Women’s History Month with Talkshoplive.

Mattel joined Talkshoplive, the most adoptable Livestream buying and selling platform for anyone anywhere. Talkshoplive hosted a virtual shopping event on March 17, 2022, at which Mattel promoted their Barbie Inspiring Women Series and Career Dolls, both of which pay homage to Women’s History Month. Walmart had committed to be the platform’s scalable live commerce solution for itself and partner brands.

Buyers could join the live show on Talkshoplive here with Mattel’s Barbie designer, Linda Kyaw-Merschon.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

BARBIE

TYPE

Toys

TIMING

March, 1st Quarter 2022

COMPANY

PARTNER(S)

Walmart

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Livestream/Virtual Event
Online
Social Media

TARGET

Adults 18-24
Family
Female
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Mar 31, 2022

Last Modified on:

Apr 5, 2022

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