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MATTEL Games <span>and</span> Burger King

Companies Involved:


Partnership:

MATTEL Games and Burger King

Description:

Burger King partnered with Mattel to feature their popular games in King Jr. Meals.

Burger King featured six popular Mattel games as their King Jr. Kids’ Meal toy from February 7 through March 11, 2022. The six games they had were:

1.     UNO

2.     UNO 50

3.     DOS

4.     Skip-Bo

5.     Phase 10

6.     UNO Flip

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

MATTEL Games

TYPE

Toys

TIMING

February, 1st Quarter 2022

COMPANY

PARTNER(S)

Burger King

CATEGORY

Dining

PROMOTIONAL ELEMENTS

In-Store/Retail
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways

MEDIA ELEMENTS

Print Advertising
Product Giveaways
Signage

TARGET

Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Apr 1, 2022

Last Modified on:

Apr 5, 2022

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