Sega teamed up with Macy’s to celebrate the 30th Anniversary of SONIC THE HEDGEHOG.
The SONIC THE HEDGEHOG balloon made its grand return to the Macy’s Thanksgiving Day Parade for the game’s 30th anniversary. This marked the balloon’s first appearance in the parade in almost a decade! The SONIC balloon appeared closer to the end of the parade route, the part of the parade that signified the ushering in of the Christmas season.
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