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Partnership:

SONIC THE HEDGEHOG and Sega America

Description:

Sega teamed up with Macy’s to celebrate the 30th Anniversary of SONIC THE HEDGEHOG.

The SONIC THE HEDGEHOG balloon made its grand return to the Macy’s Thanksgiving Day Parade for the game’s 30th anniversary. This marked the balloon’s first appearance in the parade in almost a decade! The SONIC balloon appeared closer to the end of the parade route, the part of the parade that signified the ushering in of the Christmas season.

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Attractions

TIMING

November, 4th Quarter 2021

COMPANY

PARTNER(S)

Sega America

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Online
Social Media
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Apr 1, 2022

Last Modified on:

Apr 8, 2022

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