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Lady of the Manor <span>and</span> Amuse + Old Pal

Partnership:

Lady of the Manor and Amuse + Old Pal

Description:

Lionsgate has partnered with Amuse and Old Pal to bring a Lady of the Manor themed pre-rolls for the movie’s release. Amuse, a cannabis delivery company, and Old Pal, a lifestyle brand focused around the ideas of communal cannabis, created a unique blend to create a special-edition joint. ‘Classy Biches’ was created with the help of Justin and Christian Long to have a joyful night watching their new movie at home. In addition to the pre-roll distribution, Amuse distributed QR codes for $5 off the digital movie. The promotion was supported on social by Amuse, Old Pal, Lionsgate, Justin, and Christian Long through fun interactions.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Lady of the Manor

TYPE

Theatrical

TIMING

September, 3rd Quarter 2021

COMPANY

PARTNER(S)

Amuse + Old Pal

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Collectible
On Pack

MEDIA ELEMENTS

Email
Influencers/Brand Ambassadors
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female
Male

Website and Social Media

Created On:

Apr 5, 2022

Last Modified on:

Apr 5, 2022

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