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CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE <span>and</span> Britvic Soft Drinks

Companies Involved:

Walt Disney Studios

Walt Disney Studios

Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Britvic Soft Drinks

Description:

Buena Vista International, Walden Media and Britvic Soft Drinks joined forces to promote the theatrical release of THE CHRONICLES OF NARNIA. A TV spot contained exclusive footage from the film, the ads featured Narnia-labelled packs of Robinsons and information on how to win the ‘Ultimate Narnia Trip’ – a family holiday to Lapland, complete with the sleigh ride of a lifetime. The prizes were won instantly on Robinsons packs, which also directed consumers to the new Robinsons Narnia website. Prizes also included family holidays to Prague, where they winners visited an enchanted castle and enjoyed a banquet with characters from the Narnia film, day trips to Lapland or giant Narnia wall friezes. Promotional Robinsons packs went on sale in late October, with supporting material and product offers were also available to retailers.

Companies Involved:

Walt Disney Studios

Walt Disney Studios

PARTNERSHIP OPPORTUNITY

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE

TYPE

Theatrical

TIMING

December, 4th Quarter 2005

COMPANY

Walt Disney Studios

PARTNER(S)

Britvic Soft Drinks

CATEGORY

CPG

Website and Social Media

Created On:

Feb 23, 2006

Last Modified on:

Feb 23, 2006

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