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Gabby's Dollhouse <span>and</span> sweetFrog

Companies Involved:


Partnership:

Gabby's Dollhouse and sweetFrog

Description:

DreamWorks partnered with sweetFrog to bring a Gabby’s Dollhouse themed frozen yogurt, Rainbow Sprinkle Surprise.

The frozen yogurt chain collaborated with DreamWorks to bring Gabby’s Dollhouse branding into sweetFrog stores nationwide. sweetFrog featured a limited-time-only swirl of Pomberry Punch + Cotton Candy and offered a limited-edition Gabby’s Dollhouse color-changing spoon. The swirl and color-changing spoon were promoted in-store, on the landing page of sweetFrog’s website, and on social media platforms. The promotion also consisted of a giveaway of a gift card to sweetFrog and a Gabby’s Dollhouse bundle.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Gabby's Dollhouse

TYPE

Streaming

TIMING

January, 1st Quarter 2022

COMPANY

PARTNER(S)

sweetFrog

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
In-Store/Retail
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways
Window Clings/Banners/Decals

MEDIA ELEMENTS

Banner Ads
Email
Online
Signage
Social Media

TARGET

Family

Website and Social Media

Created On:

Apr 5, 2022

Last Modified on:

Apr 5, 2022

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