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CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE <span>and</span> Energizer

Companies Involved:


Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Energizer

Description:

Disney, Walden Media and Energizer teamed to promote the theatrical release of THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE by offering consumers a unique collectable snow globe. The snow globe offer, packaged with Energizer® Max® AA eight-packs, featured the central character, Aslan the lion, and was exclusive to Energizer. The free snow globe offer could be found in stores in November and December in specially marked displays inviting consumers to ""Discover the Magic. Feel the Power."" ""This program combines two long-standing holiday traditions: stocking up on batteries and sharing time with family at a classic Christmas movie. The value-added offer will not only ensure that consumers have batteries to fill their toys and gifts but also special gifts to fill their stockings,"" says Jeff Ziminski, Vice president of Marketing for North America.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE

TYPE

Theatrical

TIMING

November, 4th Quarter 2005

COMPANY

PARTNER(S)

Energizer

CATEGORY

CPG

Website and Social Media

Created On:

Dec 7, 2005

Last Modified on:

Aug 28, 2018

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