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Marketing Partnerships Marketing Partnerships
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE <span>and</span> General Mills

Companies Involved:


Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and General Mills

Description:

Disney, Walden Media and Pilsbury partnered to promote the theatrical release of THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE. On specially marked packages of Pilsbury Toaster Strudel was an offer to win free movie tickets. To enter, consumers logged on winmovieticketsnow.com. Once in the site, consumers registered and entered in the UPC found on the package. In addition to the instant win game, Magical Narnia Trivia was printed on every icing packet. The free movie ticket game ended December 31, 2005.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE

TYPE

Theatrical

TIMING

December, 4th Quarter 2005

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

Website and Social Media

Created On:

Nov 9, 2005

Last Modified on:

Dec 29, 2005

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