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Hasbro's Monopoly <span>and</span> Hello Kitty and Friends

Companies Involved:


Partnership:

Hasbro's Monopoly and Hello Kitty and Friends

Description:

Hasbro and Sanrio partnered to create a specially licensed Monopoly edition of HELLO KITTY & FRIENDS.


The set features characters connected to the world of Sanrio and saw locations like Hello Kitty’s Hotel, My Melody’s Flower Shop, Kuromi’s Candy Shop, DokiDoki’s Burger Shack, and Sunshine Park. Metal game pieces arrived as the characters: My Melody, Keroppi, Badtz-Maru, Chococat, Cinnamoroll, and Hello Kitty.


Priced at $39.99 USD, the Hello Kitty & Friends Monopoly set was available at The OP.

Companies Involved:

Hasbro

Hasbro


PARTNERSHIP OPPORTUNITY

Hasbro's Monopoly

TYPE

Toys

TIMING

April, 2nd Quarter Current

PARTNER(S)

Hello Kitty and Friends

CATEGORY

Classic Characters

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

In-Game/In-App Integration
Micro site
Mobile
Online

TARGET

Family
Female
Male

Created On:

Apr 11, 2022

Last Modified on:

Apr 13, 2022

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