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Top Gun: Maverick <span>and</span> Mattel

Companies Involved:


Partnership:

Top Gun: Maverick and Mattel

Description:

Mattel has been named global toy partner for Paramount Pictures' TOP GUN franchise, ahead of the sequel, TOP GUN: MAVERICK, scheduled to debut in theaters on May 27, 2022.

Mattel has the rights to toys across multiple categories, including die-cast vehicles and aircrafts, playsets, games and other toys. The new line will bring moments from both the classic film and the sequel to life, appealing to fans of all ages.

The collector's edition Barbie was inspired by Natasha "Phoenix" Trace, a pilot in the Top Gun flight school. Phoenix is dressed for action in a movie inspired flight suit, and comes with her pilot's helmet, aviator shades, and dog tags.

The line was available globally ahead of the U.S. premiere scheduled released date.

Companies Involved:

Paramount Pictures

Paramount Pictures

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Top Gun: Maverick

TYPE

Theatrical

TIMING

May, 2022

COMPANY

PARTNER(S)

Mattel

CATEGORY

Toys

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Apr 15, 2022

Last Modified on:

Apr 21, 2022

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