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CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE <span>and</span> Mars Inc.

Companies Involved:


Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Mars Inc.

Description:

Masterfoods USA and Walt Disney Pictures partnered to promote THE CHRONICLES OF NARNIA: THE LION, THE WITCH, AND THE WARDROBE. Included as an Easter promotion was a basket of Mars Corporation favorites such as M&M's, Starburst, and Dove Eggs. The promotion included a $1 coupon good for select Mars products is with the promotional ad found in newspapers. Offer ended April 30, 2006.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE

TYPE

Theatrical

TIMING

December, 4th Quarter 2005

COMPANY

PARTNER(S)

Mars Inc.

CATEGORY

CPG

Website and Social Media

Created On:

May 26, 2006

Last Modified on:

May 30, 2006

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