.
Barbie <span>and</span> CAMP

Companies Involved:


Partnership:

Barbie and CAMP

Description:

Barbie's DreamCamper got a life-sized upgrade with peer-to-peer RV marketplace RVshare and experiential toy retailer Camp.


The new person-size RV is, of course, pink and features “Barbie-approved amenities and décor.”


Unlike the year-round RV-sharing service, however, Barbie’s DreamCamper was only be available to one family of four for a weekend camping trip in Southern California from April 29 to May 1, 2022.


Customers can enter for a chance to win on Camp’s website.


The opportunity comes as Camp expands to Los Angeles. To mark the occasion, RVshare is creating an RV play area at the new Camp location, which opens April 23 and is the retailer’s first West Coast store. The play area will include camping-themed games and nature activities “showcasing the wonders of hitting the open road for summertime family vacations.”
Additional in-store activations from Barbie and RVshare include a Barbie-themed disco cabin and an interactive RV campsite.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Barbie

TYPE

Toys

TIMING

April, 2022

PARTNER(S)

CAMP

CATEGORY

Live Entertainment

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Online
Social Media
Vehicle Wrap

TARGET

Adults
Family
Female
Kids (6-11)
Male

Created On:

Apr 22, 2022

Last Modified on:

May 18, 2022

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.